The GTM Red Team for DefenseTech.

Helping you generate demand, make more confident decisions and launch new products faster by pressure-testing your commercialization pathways, eliminating pilot purgatory, and turning dual-use chaos into predictable revenue.

Full-Stack GTM Integration. No Outsiders.

One integrated workflow—strategy, signals, intel, and execution in unified motion.

Full-Stack GTM Integration.
No Outsiders.

One integrated workflow—strategy, signals, intel, and execution in unified motion.

WHAT WE DO

Embedded Partnership

We operate inside your GTM until it becomes a machine. No slippage. No pilot limbo. No “we’ll circle back.” Just movement. No generic consulting without skin in the game. This is the discipline to move enterprise and institutional buyers without gimmicks and turn intent into revenue.

Embedded pipelin

Embedded Partnership

We operate inside your GTM until it becomes a machine. No slippage. No pilot limbo. No “we’ll circle back.” Just movement. No generic consulting without skin in the game. This is the discipline to move enterprise and institutional buyers without gimmicks and turn intent into revenue.

Embedded pipelin

Embedded Partnership

We operate inside your GTM until it becomes a machine. No slippage. No pilot limbo. No “we’ll circle back.” Just movement. No generic consulting without skin in the game. This is the discipline to move enterprise and institutional buyers without gimmicks and turn intent into revenue.

Embedded pipelin

Dual-GTM Architecture

One GTM system that runs Defense and Commercial without cross-contamination. The link between strategy → signals → intel → execution becomes a single operating rhythm for your entire team. Result: Coherence across your company — one motion, two markets, no wasted cycles.

GTM Architechture

Dual-GTM Architecture

One GTM system that runs Defense and Commercial without cross-contamination. The link between strategy → signals → intel → execution becomes a single operating rhythm for your entire team. Result: Coherence across your company — one motion, two markets, no wasted cycles.

GTM Architechture

Dual-GTM Architecture

One GTM system that runs Defense and Commercial without cross-contamination. The link between strategy → signals → intel → execution becomes a single operating rhythm for your entire team. Result: Coherence across your company — one motion, two markets, no wasted cycles.

GTM Architechture

SWAT Sales Training

We help you sell effortlessly in any market condition: SWAT — Sales With Advanced Tactics — is a sales method that leverages hostage negotiation psychology to help teams in any industry achieve better sales results, faster.

Dossier

SWAT Sales Training

We help you sell effortlessly in any market condition: SWAT — Sales With Advanced Tactics — is a sales method that leverages hostage negotiation psychology to help teams in any industry achieve better sales results, faster.

Dossier

SWAT Sales Training

We help you sell effortlessly in any market condition: SWAT — Sales With Advanced Tactics — is a sales method that leverages hostage negotiation psychology to help teams in any industry achieve better sales results, faster.

Dossier

Mission-Fit Positioning & Offers

We turn prototypes into program-credible solutions. Mission threads, capability deltas, acquisition relevance, and risk-removed offers that make sense to operators and commercial buyers. Result: You stop selling features. You start selling outcomes.

Your Compass

Mission-Fit Positioning & Offers

We turn prototypes into program-credible solutions. Mission threads, capability deltas, acquisition relevance, and risk-removed offers that make sense to operators and commercial buyers. Result: You stop selling features. You start selling outcomes.

Your Compass

Mission-Fit Positioning & Offers

We turn prototypes into program-credible solutions. Mission threads, capability deltas, acquisition relevance, and risk-removed offers that make sense to operators and commercial buyers. Result: You stop selling features. You start selling outcomes.

Your Compass

Clarity under pressure.

Clarity under pressure.

Clarity under pressure.

Cadence over chaos.

Cadence over chaos.

Cadence over chaos.

Revenue on purpose.

Revenue on purpose.

Revenue on purpose.

WHO WE SERVE

For founders carrying two markets at once. If you’re the de facto BD lead — writing code at midnight, briefing operators at 1000, pitching commercial buyers at 1500 — this was built for you.

Dual-use teams

Dual use teams

Play on Spotify

Trapped between defense’s gravity and commercial speed.

Dual-use teams

Dual use teams

Play on Spotify

Trapped between defense’s gravity and commercial speed.

Founders with access

Access

Play on Spotify

Need conversion, not another warm intro.

Founders with access

Access

Play on Spotify

Need conversion, not another warm intro.

Companies stuck in pilot purgatory

Pilot

Play on Spotify

Needs a path to programs of record.

Companies stuck in pilot purgatory

Pilot

Play on Spotify

Needs a path to programs of record.

Defense-first teams

Mission

Play on Spotify

Commercial muscle without losing the mission.

Defense-first teams

Mission

Play on Spotify

Commercial muscle without losing the mission.

Commercial teams entering defense

Learning the building

Play on Spotify

Without wasting 18 months “learning the building."

Commercial teams entering defense

Learning the building

Play on Spotify

Without wasting 18 months “learning the building."

Shift from heroic selling

Falcon

Play on Spotify

To repeatable deal flow

Shift from heroic selling

Falcon

Play on Spotify

To repeatable deal flow

Dual-use teams

Dual use teams

Play on Spotify

Trapped between defense’s gravity and commercial speed.

Founders with access

Access

Play on Spotify

Need conversion, not another warm intro.

Companies stuck in pilot purgatory

Pilot

Play on Spotify

Needs a path to programs of record.

Defense-first teams

Mission

Play on Spotify

Commercial muscle without losing the mission.

About us

Vision

1

Operator-truth messaging, not marketing

Vision

1

Operator-truth messaging, not marketing

Vision

1

Operator-truth messaging, not marketing

Music producer sitting in his studio
Music producer sitting in his studio
Music producer sitting in his studio

CRAFT

2

Defense literacy + commercial rigor

CRAFT

2

Defense literacy + commercial rigor

CRAFT

2

Defense literacy + commercial rigor

Trust

3

Narratives and dealcraft that match how buyers actually decide

Trust

3

Narratives and dealcraft that match how buyers actually decide

Trust

3

Narratives and dealcraft that match how buyers actually decide

Energy

4

A GTM doctrine that turns chaos into cadence

Energy

4

A GTM doctrine that turns chaos into cadence

Energy

4

A GTM doctrine that turns chaos into cadence

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% close rate increase

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% close rate increase

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% close rate increase

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% pipeline velocity

0+

% pipeline velocity

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% pipeline velocity

0+

% of cold deals unblocked

0+

% of cold deals unblocked

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% of cold deals unblocked

Testimonials

Chelsea Burns

Holistic, Human Centered, Team Sensitive.

Their advisory is truly holistic and grounded. As a B2B/B2G boutique firm working in mission-driven economies, his guidance helps you lean into real areas for sales improvement while honoring the trust you’ve built. Above all, he reminds you that courage matters—and that you can keep rinsing and repeating what works.

Gabriela Corbera, CEO @ LunaMaps

Chelsea Burns

Holistic, Human Centered, Team Sensitive.

Their advisory is truly holistic and grounded. As a B2B/B2G boutique firm working in mission-driven economies, his guidance helps you lean into real areas for sales improvement while honoring the trust you’ve built. Above all, he reminds you that courage matters—and that you can keep rinsing and repeating what works.

Gabriela Corbera, CEO @ LunaMaps

Chelsea Burns

Holistic, Human Centered, Team Sensitive.

Their advisory is truly holistic and grounded. As a B2B/B2G boutique firm working in mission-driven economies, his guidance helps you lean into real areas for sales improvement while honoring the trust you’ve built. Above all, he reminds you that courage matters—and that you can keep rinsing and repeating what works.

Gabriela Corbera, CEO @ LunaMaps

Sebastian Obadia

Vision meets execution.

Their ability to connect strategic vision with hands-on execution made growth predictable, scalable, and was exactly what our company needed.

Michael Dillon, CMO @ ABA Engine

Sebastian Obadia

Vision meets execution.

Their ability to connect strategic vision with hands-on execution made growth predictable, scalable, and was exactly what our company needed.

Michael Dillon, CMO @ ABA Engine

Sebastian Obadia

Vision meets execution.

Their ability to connect strategic vision with hands-on execution made growth predictable, scalable, and was exactly what our company needed.

Michael Dillon, CMO @ ABA Engine

Michael Alt

No fluff, just precision.

I had the chance to work with Durindal during a pivotal moment for my company, and within the first 30 minutes of our initial conversation, they zeroed in on the core sales bottleneck we hadn’t been able to crack. They brought clarity, structure, and real tactical value without wasting a second. If you’re looking for someone who can immediately add value to your sales strategy, especially around positioning and outbound, these guys are who you want in your corner.

Evante Daniels, CSO @ Seeqer

got questions?

What does a GTM Red Team actually do?

Are you consultants?

Defense or commercial — which do you specialize in?

How fast does this work?

How do we start?

got questions?

What does a GTM Red Team actually do?

Are you consultants?

Defense or commercial — which do you specialize in?

How fast does this work?

How do we start?

got questions?

What does a GTM Red Team actually do?

Are you consultants?

Defense or commercial — which do you specialize in?

How fast does this work?

How do we start?

Light ray in shadows