Part I - The Name

DURINDAL

The story behind our name, and what it means for our clients.

We’re not the ones you hire in times of peace.
Not around the globe, not in your business.

Because nobody draws a sword in a time of peace.
And the present is not a time of peace.

You know what this means whether you’re a dual-use DefenseTech company needing to make revenue steady, or a B2B organization looking to get better results in sales:

  • It’s hard to break into new markets

  • Sales cycles keep getting longer

  • Buying committees got bigger

  • Rolodexes only take you so far

  • Trust is hard to establish 

  • Client budgets are low

You’re not growing your business in a time of peace:
you’re doing so in times of political and economic instability.

And the truth is, you wouldn’t need us if the hour was perfect.
We wouldn’t exist in perfect times. In a perfect world.

That’s why we named our company after a sword: DURINDAL was a holy sword. It was forged by the legendary blacksmith Wayland, who embedded in its hilt the blood of Saints and a piece of the True Cross. That same sword went from his hands to those of an angel, who delivered it to king Charlemagne… who passed it on to his best paladin: Roland. With DURINDAL, Roland held off 200,000 enemy soldiers at the Battle of Roncevaux.

The name DURINDAL means “enduring,” “indestructible” or “strong flame”, and we chose to represent who we strive to be for our clients: not just consultants that provide frameworks and advice, but embedded partners who own outcomes and work with both management and the company at large. Not just sales trainers who come in, provide motivation and leave, but strategists who stick for at least a full quarter after the training.

The companies that work with us know that simple reality:
Nobody draws a sword in times of peace.

  • DURINDAL is the company for organizations who live in competitive, unpredictable, high-trust markets.

  • DURINDAL is for the CEO who is trying to figure our how to go to market in a new industry. Or country.

  • DURINDAL is for the COO whose success depends on their teams executing flawlessly, - even if the comoany doesn’t have hundreds of employees.

  • DURINDAL is for the CRO whose mandate begets consistent performance and higher close rates.

  • DURINDAL is for the investor who wants to make sure its asset grows steadily, performs as expected, and sells at a multiple.

We’re not the consultants you call on when you need political backing to pass a decision: we’re the sword you draw when the going gets tough. When you expect results rather than lip service.

Our clients have an average close rates of 47%, they’ve raised millions in funding, have closed seven- and eight- figure deals with Fortune 50 companies, and have shortened sales cycles by over 18%.


All because they wielded DURINDAL at a time where business growth is not a given, and traditional sales or GTM advice won’t take you far.

Part II - The Logo