Set The Standard

Garrath Robinson is a combat veteran and GTM operator who helps business leaders take back control in high-pressure environments. As the architect of Command OS™, he brings a battlefield-tested lens to leadership, operational discipline, and execution under pressure — built for those who don’t have time to waste and can’t afford to guess.

Garrath’s mission is simple: engineer the conditions where elite performance becomes inevitable.

He helps business leaders:
• Replace dysfunction with discipline.
• Rebuild trust in their teams and data.
• Operate to a higher standard — every day, without exception.

Whether you’re running a regional business or managing a global GTM team, Garrath equips you to lead with sharper judgment, tighter rhythms, and a system that enforces execution — without you hovering over the team.

Adapt or die.

Sebastian's two biggest obsessions are Business and Influence – an odd combination of interests that, over the last 10 years spent consulting companies, led him to develop systems to increase revenue performance and corporate effectiveness.

He is one of the few experts in the world to apply Hostage Negotiation principles to business, with results like:
• +54% stalled deals unlocked
• +33% close rate increases
‍• +21% deal volume size

Sebastian is the creator of S.W.A.T.™ (Sales with Advanced Tactics), a sales method that combines his training in Hostage Negotiation, Psychological Operations and Intelligence with his 10 years of business experience.

However, despite sales being his main focus, his skillset extends to strategy, marketing and even culture development – as attentive eyes will notice from the public praise some executives at prime organizations have given him.