Do you know that feeling of your biggest deals going cold, or your best prospects ghosting after they receive a proposal? That's a clear sign of a major problem: lack of Influence. SWAT teaches sellers how to become influential in the eyes of every prospect - in a short amount of time.

Objections like "we'll circle back next quarter" are something all salespeople get, but most could avoid. The reason why you get this is you still run "discovery" the Sandler or the SPIN way. SWAT teachers sellers to diagnose instead of just discovering. To become trusted exert and professionals before they ever pitch. This disarms most objections before they arise.

The sales call goes well, they seem ready to buy, but at the last minute they tell you: "We don't think this is a good fit." The reason? You assumed that your only competition are the options your prospect is considering now. In the present. SWAT teaches sellers how to make sure the prospect feels confident about their buying decision.

Getting commitment is a skill. Closers know how to read the room and how to make sure the prospect feels guided into a decision, and not pushed into an early close. SWAT teaches sellers how to tailor the pitch to each individual situation, and how to handle all objections that couldn't be prevented in early stages.