April 8, 2023
Cloudflight
Driving Demand with a Unified Sales-Marketing Strike Team

Cloudflight, a pan-European software firm operating in five countries, had cycled through three management teams in two years—and it showed: Lead flow was bone-dry unless it came through backchannel referrals or personal sales networks.

We stepped in to lead one of four newly-formed sales-marketing squads tasked with restoring momentum. Using SWAT principles, we fused tactical alignment with cross-functional execution—bridging the divide through live workshops, group sessions, and frontline coaching.

Our team didn’t just meet lead-gen and revenue goals, but it outperformed the others and helped reshape the company’s messaging playbook.

Real unity. Real results. Real pipeline.

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