When Microsoft and Kroger launched their joint venture to commercialize EDGE, their smart retail platform, execution was everything.

As GTM Ops Manager, we were embedded in the JV to operationalize the go-to-market motion—bridging enterprise tech and retail execution at scale.

We led cross-functional alignment between engineering, sales, and customer success teams, implemented pipeline tracking across pilot and partner rollouts, and built feedback loops between field activity and product development.

The outcome?

Accelerated pilot-to-partner transitions, clearer product-market fit signals, and an execution rhythm that gave the JV its first true revenue traction.

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