In late 2024, a Director of Sales at one of Germany’s top 10 financial institutions brought us in after a key $60M business unit saw their win rate nosedive from 55% to below 30%.

Using our SWAT sales method, we broke the situation down with precision.

First, we deployed positioning diagnostics and market intelligence to isolate the gaps in perception and execution. Then, we rolled out a rapid frontline playbook designed to be field-ready and frictionless.

Within 60 days, the team had already landed a $40M deal, and win rates rebounded into the 40% range. The difference? Tactical alignment between buyer psychology, real-time sales behavior, and strategic pressure.