ReadSpeaker AI had the tech—but North American expansion was stuck in neutral. The culprit? Poor GTM alignment, weak lead quality, and a pipeline moving at a crawl.

Stepping in as Head of GTM, our co-founder Garrath executed a top-to-bottom reset: redefining the ICP, launching ABM campaigns focused on key accounts, and syncing sales-marketing rhythms around qualified intent.

We introduced campaign scoring and sales-readiness automation to cut through noise and drive faster follow-up.

The result? In 12 months, the pipeline jumped 20%, enterprise growth hit 15% YoY, and deal velocity surged thanks to surgical GTM execution.